FALL MARKETING
SURVIVAL GUIDE
Your calendar is packed. Or it isn’t packed enough. Either way, here’s what to do next.
A practical guide for photographers who want to stop guessing what they should be doing with their marketing this fall and get clear on what their business actually needs from them right now.
Fall busy season doesn’t look the same for every photographer. Maybe your calendar is packed and marketing feels like one more thing you absolutely do not have time for. Or maybe you still have dates to fill and you’re wondering what you should actually be doing to get people to book. The Fall Marketing Survival Guide helps you figure out which kind of fall you’re having, focus on what your business needs right now, and make a clear plan without adding a hundred more things to your plate.
In 40 pages you'll be able to...
✓ Figure out what your business actually needs from you this fall instead of copying what every other photographer seems to be doing.
✓ Choose the right marketing priorities for the season you’re actually having, whether you’re booked and overwhelmed or still trying to fill your calendar.
✓ Create a smaller, sustainable marketing plan when your client workload is already taking up most of your time.
✓ Know exactly where to focus when you still need bookings, including who to reach out to, what to sell and what to say.
✓ Build a focused 7-day booking push instead of throwing random offers and content at Instagram and hoping something sticks.
✓ Recognize the signs that your marketing is working, even before someone actually books.
✓ Collect the receipts from this season so you know what to do more of, less of, earlier or differently next fall.
You won’t finish this guide with more marketing to do. You’ll finish knowing which marketing is worth doing.
You don’t need more marketing ideas.
You need to know which ones matter right now.
Choose your path. Make your plan.
Get through fall with a whole lot more clarity.
$47
Real advice,
from a real photographer
ABOUTKAYLA
As a family photographer for over 15 years I've spent HOURS creating marketing campaigns, trying new methods and pouring over my own analytics. For 5 years I've been doing exactly the same for businesses in all sorts of industries and after helping other businesses level up their online marketing, I'm ready to help my own community do the same.